M Doucette Production

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ALEX & ANI "What's Your #SymbolRightNow?"


M Doucette Production was hired by ALEX & ANI to produce their national FA and Holiday 2017 campaign. Atypical to most jewelry shoots, the focus was not to capture fixed product shots, but rather highlight dynamic stories, people, and emotion that make up the company's female-first DNA. 

Tasked with Art Buying and Production, executive producer Michele Doucette presented a handful of talented photographers/directors for the job. Winning the bid was husband and wife duo Chris & Sarah Rhoads. 

The shoot took place in and around the Jamestown/Newport Rhode Island area, and called for multiple locations that captured the spirits of Adventure, Determination, Balance and more: from cliffside ocean views and serene yoga studios, to everyday lifestyle in the home. 

78 cups of coffee, 30 crew members and 4 days on location made for 1 unforgettable shoot!

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Producers Michele Doucette (photo cred) and Matthew Eriksen snagged a pre-pro cocktail celebration marking the commencement of this exciting on-location photo and video shoot!

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Our PA Sam poses with our custom-designed production book (in the hotel's fab swingasan chair) before embarking on Day 1.

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As the crew unloads and preps for the day, we couldn't help but take stock in our classic Land Rover prop car!

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Lights...Camera...Action!

THE LOTUS

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THE COMPASS

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Adventure is out there!

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That's a wrap! Thanks to our fabulous crew of stylists, assistants, artists, movers + shakers for pulling it all together.

Production: M Doucette Production
Locations: Ray Forbes
Art Buying: Michele Doucette
Photographers/Directors: We Are The Rhoads
Director of Photography: Peter Mosiman

Hair/Makeup: Rachael Berkowitz / Anchor Artists
Wardrobe: Lauren D'Avolio
Props: Michelle Coughlan / Anchor Artists