Cambridge BioMarketing "ZSD"
BEHIND THE SCENES
ZSD affects mostly children, so CMB's campaign was focused on shooting from the perspective of the most common caregiver....their parents. The goal was to be seeing through the eyes of that individual; looking down at a workspace that reflects his/her life, with objects that reflect the type of scenarios that surround taking care of her child.
Boston photo producers Michele Doucette and Matthew Eriksen hired skilled product photographer Scott Goodwin to capture these crisp tabletops, and stylist Michelle Coughlan to source and style on set.
Photographer: Scott Goodwin
Digital Tech: Kristin Rotondo
Executive Producer: Michele Doucette
Producer: Matthew Eriksen
Prop Stylist: Michelle Coughlan / Anchor Artist
Art Director: Lauren Hillyard
Associate Creative Director, Copy: Michael Costello
Designer: Sylvia Kim
Project Manager: Anna Nilni