M Doucette Production

Journal

M Doucette Production's journal featuring behind the scenes images from our shoots, interviews with creatives and our thoughts on the advertising, commercial and fashion industries.

Cambridge BioMarketing "ZSD"

BEHIND THE SCENES

M Doucette Production was hired by medical marketing agency Cambridge BioMarketing to produce their lifestyle tabletop photoshoot for Zellweger Spectrum Disorder (ZSD).

ZSD affects mostly children, so CMB's campaign was focused on shooting from the perspective of the most common caregiver....their parents. The goal was to be seeing through the eyes of that individual; looking down at a workspace that reflects his/her life, with objects that reflect the type of scenarios that surround taking care of her child.

Boston photo producers Michele Doucette and Matthew Eriksen hired skilled product photographer Scott Goodwin to capture these crisp tabletops, and stylist Michelle Coughlan to source and style on set.

boston-photo-production.jpg

FINAL IMAGES


CREDITS

Photo/Production Crew
Photographer: Scott Goodwin
Digital Tech: Kristin Rotondo
Executive Producer: Michele Doucette
Producer: Matthew Eriksen
Prop Stylist: Michelle Coughlan / Anchor Artist

Cambridge BioMarketing
Art Director: Lauren Hillyard
Associate Creative Director, Copy: Michael Costello
Designer: Sylvia Kim
Project Manager: Anna Nilni